2. Genre Analysis

Both infographics have in common concept of appeal to everyone to help or assistance stray animals. They  have the same communicative purposes which are informing the public, especially the pet lovers communities to help these homeless animals by adopting, donating or volunteer because based on both infographics there are many animals send into shelters or euthanized due to no habitats to be provided. The ideology assumptions are embedded in the text is human nowaday are selfish and carrying partial opinion in adopting an animal as a pet especially some specific animals are tougher to get adoption because of our different ethnic and religious education. They don’t even know about the actual facts which are having a pet brings benefits through our life.

So these two infographics bring a different way to capture readers’ attention. The first statement is using a simple white background, dashed-line to separate the sections, 3 main colours of fonts and graphics, and using san-serif font-family. The 2^nd statement used more colours for background and white colour fonts to bring the sense of contrast, using a serif font for readability and grey colour grids to separate the paragraphs. The first statement will be less attractiveness to readers compare to the second statement. However, the first statement has highlighted the important keywords with bold-text like “Adopt a Less Adoptable Pet!” while the 2^nd statement put a dog picture on top with pitiful face to gain sympathy and concern. Besides, it has shown more in details compared to the first statement. The communicative events are posts on newspaper full cover page, public place such as bus stations and billboards, advertises in social networking sites and all major media. To aim the public’s humanity on shows solicitude for these animals and take action immediately!