1. Intertextuality is referring to the literal meaning. It influences the reader and adds layers of depth to a text, based on the reader's prior knowledge and understanding. It involves drawing upon ideology or a concept. Intertextuality always refers to the title, name of a book or an event and activity, which is a very simple text.
2. The evidence of intertextuality in these advertisements are the phrase of ''ABSOLUT ____''. To the drinkers or adults, they will know ABSOLUT is a brand of alcohol. ABSOLUT VODKA is the 3rd largest brand of alcoholic spirits in 126 countries. Based on these ads, the reader is asked to search and observe where is the Absolut bottle-shaped object and it can be found in the center and a title ''ABSOLUT _____'' at the bottom.
3. The message behind these 3 advertisements are different. The first ad is titled ''ABSOLUT AMSTERDAM'' and Absolut bottle-shaped is showed in between of the building, published in the year 1994. Amsterdam is the capital of Netherland, in United State. The ad is said that the citizen can get more cheaper price on purchasing one Absolut Vodka with only 15 bucks instead of 20 bucks from the retail price.
''ABSOLUT ETIQUETTE'' refer to the importance of correct and polite behaviour in society or the member of professional. Tea etiquette is considered very important in Victoria England. We can see the 2 forks with Absolut bottle-shaped in between. By using the forks and plate on the dining table to bring the sense of relaxation on tea-time and strengthens the foods connection of the country.
The last ad reveals that Bangkok's air market strategy. The form of Absolut bottle-shaped is using by clogging a lot of wooden long-tail boats at the Chao Phraya River. This ''BANGKOK'' ad has issued of Scanorama, the takeaway in-flight magazine of SAS-- Scandinavian Airlines. People are welcomed to find the best flight bargain from the United State to Scandinavian. This ad has used colourful and artful for the background to lead Thailand is a country with many different cultures and society.
I agree with your overall explanation of intertextuality in all three ads. It is very comprehensive and shows that you did a sufficient research about the ad especially in the fourth paragraph where you mentioned "Tea etiquette is considered a very important in Victoria England." I like this reference to the etiquette of the The Victorian England. However, in the third paragraph in the line that says "Amsterdam is a capital of Netherland, in United State.", I am unsure of which 'United State' are you referring to. Is it the United States of America or a general United State? Because Netherlands is already a country by itself in Europe and is not in the United States of America.
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